This £10,000 smartphone for the super-rich is NOT about bling and luxury, its creator claims

Man behind "the Rolls Royce of smartphones" claims there's one very sensible reason a wealthy person would want to buy his gizmo

Andy Warhol famously loved Coca Cola because it showed the "richest consumers buy essentially the same things as the poorest" in America.
In the 21st century, the same could be said about gizmos like the Apple iPhone, because president and pauper end up using exactly the same device, bar a few memory upgrades or a slightly bigger screen.

So if you're a super-rich one percenter feeling iRate about the fact us proles are using more or less the same smartphone as you, we've got some good news.
A Swiss start-up called Sirin Labs is preparing to release a £10,000 blower that's been dubbed "the Rolls Royce of smartphones".
It's expected to be called the Solarin and will be launched at the firm's flagship store in London, a city which has become a holiday resort and property investment portfolio for the international super elite.

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Midas touch: A Mercedes G 63, Rolls-Royce Phantom Coupe and Lamborghini Aventador receive parking tickets in Knightsbridge, London.

However, the super-smartphone may actually end up disappointing the sort of person who drives a fleet of gold-plated supercars or spends £20,000 covering their Mercedes in Swarovski crystals .
“We are downgrading the bling on purpose. We are not about luxury, we are about technology,” said Sirin co-founder Moshe Hogeg .
The phone will run on Android, the same operating system which powers many of the cheapest phones on the market, and will be built "without restriction or compromise" at a robot-powered factory in England.
It will be fitted with the very best security software, meaning that it is likely to be very useful to the bosses of big companies with secrets to protect.

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"We managed to combine military phone and the phone for everyday use," Hogeg told Techcrunch.
"We said: let’s see if we can integrate the best from both worlds without limitations."
Sirin think there's a potentially a market of 60 million people who might buy their gadget, including some 18 million millionaires.
Investors agree, having ploughed £50m worth of seed funding into the fledgling firm.

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“As tech lovers, we said we wanted to bring the most sophisticated tech out there into the smartphone,” Hogeg continued.
"91% of Fortune 500 companies are under cyber attacks, but companies can’t use a military phone because they usually lack all the apps that consumers use.”